EXPERIENCED COPYWRITERS WHO KNOW HOW TO WRITE BLOGS AND ARTICLES FOR COMPANIES SELLING SERVICES TO THE LEGAL MARKET
Having produced content for lawyers and accountants for over a decade, we are now increasingly being asked by the companies who provide specialist services for the professional services to write their blogs and articles and our client list includes several instantly recognisable international names.
These service providers have exactly the same objectives as the law firms, accountants and patent or trade mark attorneys we write for. They want to be more visible so they can be found more easily by the lawyers, accountants or IP attorneys they want to sell their services to.
And once they’ve been found, they want to show that they are not only aware of the issues their prospective clients face but are also perfectly poised to tackle those issues.
Producing a continual stream of new and unique content will play a massive part in achieving that objective and, by extension, in generating new enquiries for you.
THIS IS WHERE WE CAN HELP
Our hugely experienced team know the professional services inside out. We work alongside partners and the senior members of their firm’s practice management team every day. We understand what they want in terms of additional services, systems and support and we know the language they use while they’re discussing their options.
Moreover, as we are suppliers to the professional services ourselves, we wouldn’t have a business if we couldn’t communicate effectively with law firms, accountancy practices and intellectual property firms!
You can take full advantage of our experience by using us to draft your blogs, articles and marketing copy and once its written, to optimise your content so it reaches the largest possible audience.
Better still, our SEO content writing service is both comprehensive and totally flexible.
We will write to your exact specifications in terms of topic, type of content and frequency so you only pay for what you need (and, if your needs vary at different times during the year or from campaign to campaign, we can make the necessary changes as we go).
OUR BLOG / CONTENT SERVICE INCLUDES:
If you have ideas, we’ll research them further and suggest a few possible angles. Or, if you’re unsure about which hooks you could be using, we’ll put a list together for you to choose from based on your specifications.
Once we know what you want to achieve and who you want to reach, we can recommend the best format for each piece.
Alternatively, if you have some existing content written specifically for one market that you’d like to re-purpose for another branch of the professional services, we can do that.
Once you’ve agreed a topic and a format, we’ll start writing. We will also have each piece thoroughly checked by an experienced proof-reader so it is 100% ready for publication by the time it reaches you.
We will ensure every piece of content contains all of the relevant key words so it performs as well as possible in the search engines. If you’d also like us to write title tags and meta descriptions (so that all you need to do is copy and paste them into your content management system) or write a quick summary you can post on social media, we will do that too.
WHAT TYPES OF CONTENT COULD WE PRODUCE FOR YOU?
While every client’s requirements are slightly different depending on their marketing objectives, the types of content we tend to write are:
We recommend keeping blogs to around 350-500 words
ELECTRONIC AND/OR HARD COPY NEWSLETTERS
ARTICLES FOR THE LEGAL, ACCOUNTING AND WIDER TRADE PRESS
We can also identify the publications you should be getting in and help get you placed
SOCIAL MEDIA POSTS
Particularly posts for the ‘write an article’ feature on LinkedIn