• Doug McPherson

What’s the difference between a blog and a website?

Technically your blog is going to be part of your website but the difference between a blog and a website is more about purpose than structure.

Your content on your firm’s website is going to be pretty static. You’ll have pages for your different practice areas and the sectors you specialise in, CVs for your fee earners and your contact details.

You may also have some useable resources for your clients and maybe even a bit of history about your firm. These pages may be refreshed from time to time but they are won’t be ‘live’.

A blog, however, is live; it’s a continually updated series of posts that practically and (we’d always suggest) conversationally covering specific legal or accounting issues.

As it is live the clients and contacts who visit your blog will expect a new article or post they will learn something they need to know every time they visit ...

… and if they’re not getting that, they’ll quickly go elsewhere.

If you’d like to find out how we can help you provide that live flow of new content, please email us today.

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