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  • Doug McPherson

You’re supposed to be a lawyer/accountant so why should you start blogging?


Let’s start with the end in mind.


You trained hard to be a lawyer, an accountant or a patent or trade mark attorney so your objective isn’t to produce a wonderful work of literature or to win the Pulitzer Prize for Journalism. You just want the search engines to work a bit harder for you, to boost your online profile so you’re more credible in your clients’ eyes, have something you can use to remind clients, contacts and targets that you’re still here and be able to reach a bigger audience of prospective clients.


And that, in a nutshell, is why you - as lawyer or an accountant - need to start blogging.

And please don’t feel short-changed by the wordcount of this blog. When it comes to content, one of Tenandahalf’s golden rules is keep it short, stick to the point and don’t over egg it which is exactly what I’ve done here!


If you’d like to discuss how to get your own blog started (or find out more about how you could outsource the writing to us to get you started) please email us today and we can find a time to talk.

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