EXPERIENCED COPYWRITERS WHO KNOW HOW TO WRITE BLOGS AND ARTICLES FOR ACCOUNTANTS
Today every accountancy practice has to be aware of the competitive advantage (and new enquiries) you can create for your firm if you can maintain the highest possible position in the search engines.
Producing a constant flow of new and unique content plays a vital role in terms of achieving and keeping that position.
The only problem is time. Your accountants are already balancing billing targets and client demands. As a result, even if they start with the best of intentions, deadlines can be missed and content production can stutter.
THIS IS WHERE WE CAN HELP
Our team offers the winning combination of specialist professional service marketing and copywriting experience.
We have written blogs, articles, FAQs, top tips, websites and brochures for accountancy practices all over the UK for more than a decade. However, as we also help accountants design and implement their marketing strategies, we also know which types of content work best for different markets and in different situations so that your content delivers the best possible results.
Similarly, we also know how best to optimise each piece of content so it performs as well possible in the search engines. We want to make sure you are not only keeping your existing audience up to date but also reaching new prospective clients.
So that you’re only paying for what you need, we are also totally flexible with our delivery.
We will match your exact requirements in terms of practice area or industry sector, subject, type of content and frequency and if your needs change during the year, we can will work that out as we go.
OUR BLOG / CONTENT SERVICE INCLUDES:
If you already know what you want to cover, we’ll research those areas and suggest some possible angles. If you’re unsure as to which topics you’d like to cover, we’ll investigate what’s happening in your market/s and put together a list of possible ideas for you to choose from.
Once we know what you want to cover, who you want to reach and what your content needs to do we will recommend the best format for each piece. Alternatively, if you’d like to re-purpose any existing content you may already have, we can help you do that.
Or, if you want some new ideas as to how you could promote your content so that it reaches the largest possible audience, we can provide that too.
Once we have agreed the topic and the format, we’ll start writing.
We can either take full responsibility for drafting each piece or if you have some fee earners who enjoy writing, we can give their drafts a final tweak so they’re easy to read and easy to understand for readers outside the profession.
Every piece of content we write for you will contain all of the relevant key words so they perform for you in the search engines. In addition we can also write title tags and meta descriptions for you to copy and paste into your content management system so publication is as easy as possible. Or we can produce a quick summary for you to use in your social media posts.
And we’d always recommend blogs are around 350-500 words
ELECTRONIC AND/OR HARD COPY NEWSLETTERS
And other marketing material
ARTICLES FOR THE ACCOUNTANCY, TRADE OR LOCAL PRESS
We can identify the right publications for you and help get you placed
SOCIAL MEDIA POSTS
Most specifically posts you can publish via the ‘write an article’ feature on LinkedIn