EXPERIENCED COPYWRITERS WHO KNOW HOW TO WRITE BLOGS AND ARTICLES FOR LAWYERS
If we were to ask you if your law firm would like to achieve the highest possible position in the search engines and produce a steady flow of brand new enquiries, the answer will undoubtedly be a resounding “yes”.
This is exactly what producing a constant flow of new and unique content does.
The only problem is time. Your solicitors will have billing targets and client demands to meet and sometimes, even with the best intentions, their writing commitments can suffer.
THIS IS WHERE WE CAN HELP
Our team offers an unbeatable combination of specialist professional service marketing and copywriting experience. We have written blogs, articles, FAQs, top tips, websites and brochures for every type and size of law firm for years but we also help law firms design and implement their marketing strategies. This means we know how to choose the type of content and add the calls to action that will ensure your content delivers the results you want it to.
Similarly, we also know how to optimise each piece of content so the search engines make sure you not only educate your existing audience but also reach a brand new one.
You’ll also find us totally flexible in terms of delivery.
We will match your exact requirements in terms of practice area, topic, type of content and frequency so you only pay for what you actually need. And if your needs vary, we can work that out as we go.
OUR BLOG / CONTENT SERVICE INCLUDES:
If you have ideas, we’ll research them and present you with a range of possible angles. But if you’re unsure as to which topics you’d like to cover, we can put a list together for you to choose from based on what's currently happening in your market/s.
Once we know what you want to cover, the audience you want to reach and what you want your content to do we can suggest the best format for each piece. If you’d like to re-purpose or repackage previous pieces, we can also help you do that. And, if you want any help working out how best to promote your content so you reach the largest possible audience, we can do that too.
Once we have a topic and a format, we will start writing. We can either take full responsibility for drafting each piece or if you have some keen authors internally, we can proofread and tweak their content to make it easier to understand for readers from outside the legal profession.
We will make sure every piece of content we write for you contains all of the relevant key words so it performs well in the search engines. If you’d like us to we can also write title tags and meta descriptions so all you need to do is copy and paste them into your content management system and click ‘publish’. And if you need a quick summary you can use in your social media posts, we can do that too.
WHAT TYPES OF CONTENT COULD WE PRODUCE FOR YOUR LAW FIRM?
While every firm’s requirements will differ depending on the part they want content to play in their marketing strategy, the types of content we tend to write for law firms are:
We’d always recommend blogs are around 350-500 words
And other promotional material
ARTICLES FOR THE TRADE AND LOCAL PRESS
We can also help you identify the right publications and get you placed
SOCIAL MEDIA POSTS
Most specifically posts for you to publish using the ‘write an article’ feature on LinkedIn