EXPERIENCED COPYWRITERS WHO KNOW HOW TO WRITE BLOGS AND ARTICLES FOR PATENT AND TRADE MARK ATTORNEYS
Today every intellectual property firm has to do everything it can to achieve and maintain the highest possible position in the search engines. The higher you are, the more likely it is that you (and, more specifically, your specialist practices) will be found ahead of your competitors and generate new enquiries.
Producing a constant flow of new, unique content plays a crucial role in making sure you achieve this objective.
The only problem is time. Your attorneys are already trying to balance billing targets with client demands and that means that, even with the best of intentions, it’s often the writing of new blogs and articles that suffers.
THIS IS WHERE WE CAN HELP
Our team offers the winning combination of specialist professional service marketing and copywriting experience. We have written blogs, articles, FAQs, top tips, websites and brochures for intellectual property practices all over the Europe for more than a decade.
However, as we also help patent and trade mark attorneys design and implement their marketing and BD strategies, we’ve learned which types of content work best for patents, which work best for trade marks, which work best for the different scientific markets and which corporate targets and overseas attorneys are most likely to engage with.
This means we know how to make sure your content delivers the best possible results.
Similarly, we also know how best to optimise each piece of content so it performs for you in the search engines. We’ll make sure you’re not just educating your current clients but also reaching new prospective clients and agents.
So that you only pay for what you need, we are completely flexible in terms of delivery.
We will match your exact requirements with regards to practice area or industry sector, subject, type of content and frequency. And don’t worry if your requirements change at different times during the year the year, we can work that out as we go.
OUR BLOG / CONTENT SERVICE INCLUDES:
If you know what you want to cover, we’ll research those areas and suggest several potential angles. If you’re unsure as to what to cover, we’ll investigate what’s happening in the relevant market/s and use current news and trends to put together a list of possible ideas for you to choose from.
Once we know what you want to cover, who you want to reach and what you want your content to do, we can recommend the best format for each piece. Or, if you’d like to repurpose any existing content you may have for another industry sector or practice area, we can do that.
And if you want some new ideas to help you improve the way you promote your content so it reaches a wider audience, we offer that too.
Once we have agreed the topic and the format, we’ll start writing.
We can take full responsibility for drafting each piece but if you have some attorneys who are comfortable writing, we can help by giving their pieces a final tweak so they’re as easy to find, easy to read and easy to understand as possible for your target markets.
Every piece of content we write for you will contain all of the relevant key words so they perform as well as possible in the search engines.
If you like, we can also write title tags and meta descriptions for you to copy and paste into your content management system to speed up publication or produce a quick summary for each you can use to create the supporting social media posts.
WHAT TYPES OF CONTENT COULD WE PRODUCE FOR YOUR FIRM?
While every practice’s requirements differ depending on their specialism and what they want their content to do, the types of content we write most often for patent and trade mark attorneys are:
We always recommend blogs should be around 350-500 words
ELECTRONIC OR HARD COPY NEWSLETTERS
And other marketing collateral
ARTICLES FOR TRADE PUBLICATIONS
That support the sectors you serve (we can also identify the right publications for you and help get you placed)
SOCIAL MEDIA POSTS
Most specifically posts you can publish via the ‘write an article’ feature on LinkedIn