Who writes blogs for law firms?
That’s the easiest question to answer. We write blogs for lawyers!
Having helped lawyers improve the way they approach marketing and business development for nearly 20 years we genuinely understand the legal market and, more specifically, the particular nuances of each practice area.
Increasingly we are being asked to combine that understanding with our copywriting expertise to produce blog posts for our clients.
Over the years we have written for every practice area as well as more specific pieces for certain industry sectors or, for private client and family solicitors, for the key demographics they want to target.
So that you can outsource the entire process to us we provide a comprehensive blogging service for lawyers. This includes:
We will research the right angles based on what’s happening in your core markets.
We will suggest the right tactics in terms of frequency, format and repurposing existing content for your different audiences.
We will draft the content itself or if you have some keen authors in your team, we can tweak their efforts so they are easier to understand for readers from outside the legal profession.
We will ensure each piece includes all of the right keywords and search phrases so they are picked up in searches.
And it’s not only blogs that we can write.
We can also copywrite brochures and other promotional material or produce longer articles for the trade or local press.